The problem: A dog-friendly office with over a dozen dogs that need walks throughout the day — but only one dog walker. Although all the office dogs are friendly, not all get along.
The solution: create a simple, user-friendly app experience to help manage, coordinate and schedule the busy lives of office dogs.
• help dog owners schedule dog walking times
• suggest to the dog walker which dogs can be walked together
• help the dog walker identify new dogs
• see who has their dog in the office today
• doggy parents can set up play dates and others can come by and play with the pups
• how do parents keep an eye on their dog when they are away from our desks in general?
• make it fun so everyone will want to use it
Shown are final comps, process (initial brainstorming, sketches, and notes), high level wires of the main menu, roll call, and profile pages; and the first pass at the visual layer.
100 days. 100 different user interface elements for mobile and web. Join me as I take on the #DailyUI challenge. Every day is a new surprise assignment, intentionally high-level and open-ended. Ready? Let’s do this!
Start date: April 27, 2017. Updated daily. Check out the gallery here.
PlayStation Plus is the subscription service that connects millions of users in online multiplayer sessions. The product goal is to shift the perception from Plus as a multiplayer tax to a service that brings value, benefits and exclusive features to our global subscribers. Along with online multiplayer, users also get the benefit of online storage and free monthly entitlements.
Working closely with product stakeholders, engineering, and interaction design, responsibilities included:
- Attending engineering scrums and grooming sessions
- Interpreting high-level briefs and business requirements into product and user goals
- Whiteboarding, brainstorming and mapping sessions
- Wireframing and documentation (user flow, edge cases)
- Designing beautiful interfaces and creating elegant user experiences
- Adding delightful and meaningful animations and transitions
- Internal critique and iteration within the UX team
- Delivery of pixel-perfect redline specs to engineering
In addition to creating customer-facing experiences on console, I also designed the Trophy section of the PS App refresh, which is a fun combination of social interaction, infographics and data visualization. Currently, trophies are the only way users can definitively measure themselves against their friends. Comparisons can be based on number of tropies, rarity, hidden trophies or completionist status. Challenges that were faced were how to show earned vs un-earned trophies, reduce redundancies of information and metadata.
Design and produce weekly marketing creative assets for the Charlotte Russe desktop site, mobile site, app, and email.
Collaborating with cross-functional partners in marketing, copywriting, and photography, designers research, create and execute concepts using layout, typography and brand voice.
Express the core brand value of "Build Happiness" through an updated palette, language and visual style. Drive the creation of innovative and engaging visual assets for the new SAAS product offering and website. Deliverables include team portrait illustrations, infrastructure icons, t-shirts and podcast banners.
Partner with cross-functional partners in product, engineering, user experience, and marketing.
Design and create the UI and artwork for an in-house iPhone app, Facebook page, and promotional email.
"Gussy yourself up with accessories that are one part classic and two parts fresh – just like WHM, an agency focused on old-fashioned hard work, creative genius and happy clients!"
These in-house promotional pieces from Whalen, Hennig & Merritt served as a kickoff for the new website and as a New Year's gift to clients, family and friends. Users can use photos taken from the iPhone or select from the photo library and adorn themselves with fun accessories such as glasses, hats, ties, scarves, facial hair, jewelry and more. Users can then share their Hubba Hubba portrait via Facebook and Twitter or save and email to friends. Shared portraits are sent to Whalen, Hennig & Merritt and are featured in the Hubba Hubba gallery.
Symbiosis: An Exploration of Ecological Associations
Design a science-based book on the topic of survival.
Using symbiosis as a topic, this book identifies, describes and studies the different types of symbiotic relationships. All infographics, photographs and illustrations are created by the designer and original to the book.
Conceptualize and design a typography book inspired by a typeface. Include an additional typeface that complements both the concept and main typeface.
Inspired by Adobe Caslon, the concept of the book is the modern-day fairy tale of the myth and romanticism surrounding the idea of the American Dream. Titled ‘Pursuit of Happiness’, the book features lofty quotes in Baskerville, while the narrative of the realism of the fabled American Dream is set in Courier New. Photographs and illustrations are original to the book.
Develop and apply a brand, sub-brand and communication hierarchy to a candle packaging system of a fashion label that not only exemplifies the brand but also supports a social cause.
For more than 155 years, Levi Strauss & Co. has long considered social cause to be an integral thread in the fabric of the company. This candle line was developed in partnership with the local chapter of the Boy Scouts of America, Troop 333, to provide coats and clothing so those in need can stay warm in the winter season. For every purchase of a Limited Edition 333 item, Levi’s donated one coat to the Fabric of Life Clothing Drive, achieving the goal of over 333 coats.
Develop and apply a branding system to a line of packaged food products created and endorsed by Chef Thomas Keller that appeals to both the traditional and the adventurous diner.
Inspired by his 3-star landmark Napa Valley restaurant, The French Laundry, the Thomas Keller packaging system features both rustic and contemporary aesthetics. The classic formality of the engravings suggest a high-end demographic and connection to the French countryside while the coloring provides an unexpected modern touch. All photography is by the designer and original to the project.
Create, develop, design and execute a full line of promotional materials for a conference on the topic of our choosing.
Based on the avant-garde niche of rogue taxidermy made popular in the 19th Century, inspiration for this project was drawn from both contemporary haute-couture fashion and Victorian illustrations. In the spirit of the conference, all animal specimen, headline typography, and watercolor elements are custom designed for the project.
Redesign an existing company's brand.
Named for its founder, Joe Coulombe, Trader Joe’s describes itself as “your neighborhood” or “your unique grocery store”. In addition to carrying outside brands, Trader Joe’s sells many items from its own private labels, quirkily named in accordance to the ethnicity of the food, such as Trader Jose’s (Mexican food) or Trader Giotto’s (Italian food). The application of a theme to its sub-brands creates a unifying system that reinforces the store’s brand equity, while at the same time allowing for some fun and wit within its products.
Develop and apply a Packaging System to a light bulb extension of the Black & Decker brand of tools and appliances that reflects the original brand, reputation and target audience.
Focusing on a precision-based aesthetic consistent with the brand, the packaging system features the product name, technical illustrations and specifications, colored wattage identification system and CFL-to-incandescent output guide on 40w, 60w, 100w and multi-watt boxes that house and protect four bulbs each.
Typographic prints and posters inspired by film and quotes.
Research, distill, identify and render iconic traits or qualities in a singular mark.
An identity must be iconic, evocative, accessible and transcend trends. It must cater to its target demographic and at the same time appeal to a greater audience. Strategy and simplicity trump bells and whistles. Considerations include target demographic, color, size and reproducibility.