Why August is the right time to plan your holiday campaigns
August isn’t Halloween on the calendar. But in production timelines? It might as well be.
Planning seasonal content early gives your team room to breathe and ensures your visuals feel intentional, not rushed. That’s why I created a free resource to help brands get ahead of the seasonal curve.
Why timing matters
When I shot this ode to the Halloween drugstore beauty aisle, it wasn’t just about aesthetics. It was about timing.
Seasonal visuals take time to plan, produce, and refine. From concepting and prop sourcing to casting and retouching, every step benefits from a longer runway. Brands that start early aren’t just less stressed—they’re more strategic.
Whether you're prepping for Halloween, Black Friday, the holidays, or Valentine’s Day, now is the time to think through what kind of content you'll need and when.
A tool to help you plan ahead
To make that easier, I created the Seasonal Planning Guide for Brands—a free, strategic calendar to help you align your visual content with key retail and cultural moments across Q4 and beyond.
It’s designed to help you:
Work backwards from launch dates
Spot gaps in your content plan
Avoid the last-minute scramble
Stay ahead of production lead times
Whether you're producing a single hero image or building a full seasonal campaign, this guide helps you start with clarity.
Download the guide
The Seasonal Planning Guide for Brands is free and available now.
→ Download the guide
If you're looking for support planning or producing your next shoot, I’m available for creative direction, styling, and still-life photography.
Want help translating strategy into visuals? Get in touch to collaborate on your next seasonal campaign.