Process guide: how we plan, scope, and deliver campaign photography
If you’re setting a budget, requesting quotes, or preparing a brief, start here. This page outlines the decisions that define scope, usage, and outcomes before production begins.
1. Initial alignment
Every project starts with a short conversation to establish goals and placement.
We define:
Campaign or project goal
Primary placements: website, ads, email, press, or social
Timeline and key dates
Budget range and internal constraints
Why this matters: cost, licensing, and schedule issues usually trace back to assumptions made at this stage.
2. Scope definition
Before pricing or scheduling, we define what will be produced.
We outline:
Number of final images and priority assets
Required formats, crops, and variations
Level of concepting and styling
Usage terms and expected lifespan
Planning check: if scope had to shrink, which three images would remain?
3. Creative direction
Concepting translates strategy into visual structure.
This includes:
Tone and visual references
Styling and prop direction
Lighting approach
Brand and campaign guardrails
The goal is clarity, not constraint.
4. Pre-production
Once scope and direction are set, production is prepared.
This typically includes:
Shot list and production plan
Prop and surface sourcing
Schedule and milestones
Review and approval points
Strong pre-production reduces rework and keeps the shoot focused
5. Production
Shoot day is for execution.
The focus:
Lighting and composition
Consistency across assets
Building hero and supporting images
Flexibility for crops and placements
6. Post-production + delivery
Final assets are prepared for use across channels.
Deliverables typically include:
Retouched and color-corrected finals
Crops and format variants as defined in scope
Web and print-ready files
Usage documentation
What this process protects
Budget, through defined scope and usage
Timelines, by reducing late-stage changes
Outcomes, by aligning creative decisions with real placements
Readiness check
Before requesting quotes or confirming a timeline, ask: do we know where these images will live, how long they will be used, and which ones matter most?
Start planning your shoot
If you have a product, timeline, or launch in mind, we’ll define scope, deliverables, and usage before production begins.
Share a few project details and I’ll follow up within 24–48 hours.